MaRS Landing, Toronto, Ontario
"When doors were closed for millennial researchers and entrepreneurs.."
Young entrepreneurs and researchers looking to commercialize their agri-food products struggled to access MaRS' leading edge business development resources (e.g., legal resources, venture capital) - they didn’t have an entry point into the Toronto Discovery District commercialization hub.
WHAT WE DID:
Opened an office at MaRS, the heart of Toronto's Discovery District commercialization hub, to develop inward connections.
Set up new product development events to connect millennial entrepreneurs with senior investors and other early-stage supports, enabling faster product to market timelines.
Opened international channels of visibility for millennial researchers and entrepreneurs thru displays at the "Institute of Food Technologists Expo" in Chicago, and Orlando, Florida; "BIO International Convention, 2006" in Chicago, and the "Journey to Your Good Health" pavilion, at the "Royal Agriculture Winter Fair".
Sponsored and organized a field trip of Ontario millennial researchers to a leading North Carolina research centre, and facilitated conversations to develop a sustainable partnership for ongoing research re: cross-generational learning.
Provided visibility for millennial research and innovation to 1,000+ potential investors at over 30 events in one year.
Program participant won numerous industry awards, outpacing competitors’ growth.
Program was responsible for facilitating a unique 4 partner research collaboration led by a group of millennial researchers, which secured $1M start-up funding and is now in its 10th year of operation.